|Mobile phone penetration is increasing globally. With the increase in handsets, being able to communicate with the handset owners in their own language is something that is becoming increasingly important. |
The first question that comes to mind is how it works when foreign languages are sent to mobiles from a web site. Based on the fact that computers fundamentally just deal with numbers, letters and characters are stored using a unique number for each and in the past these unique numbers had to be assigned through the use of encoding systems. As a result hundreds of different encoding systems existed, none compatible with each other and none of them containing enough characters to deal with all languages. All this changed with the invention of Unicode. With Unicode one number for each letter has been assigned (a standard has been set) and it is network, platform and language independent. The emergence of Unicode standards and tools allowed web platform owners and developers to develop additional tools which enables end users to send sms in their own language.
These applications are especially important in the Middle East (Arabic), Far East (Chinese, Taiwanese, Hindi etc.) and European countries where normal English characters cannot be used to communicate in data format for example Greece, Finland, Norway - just to name a few.
Prior to development of a user-friendly Java based application, users had to be familiar with Hex and the conversion of Unicode characters into Hex in order for the binary data to be sent to recipients via mobile phones from web sites.
This now all changed for end users. The java based application used for sending Unicode, available on www.smswarehouse.com, allows users to send sms from the web site in the language their keyboard is set to. Once logged in, users have the opportunity to choose whether they want to send their text message in Unicode or in English. After selecting Unicode, the user is presented with the opportunity to send their message in Hex or based on their keyboard settings (Keyboard input).
The process is extremely simple and user friendly - if your keyboard is set (for example) to Greek, you simply type the message in and click on "send" - the text will be delivered to the recipient in Greek. Unicode is still limited to 70 Characters, which is a GSM restriction, but the use of 160 characters is currently under development.
Visit http://www.smswarehouse.com to register for a free test account
About the Author
Marinda Stuiver has been working in the marketing industry since 1996. She worked as International sales and marketing consultant for Station Africa Telecoms where one of her responsibilities was media liaison during sponsored events such as the Camel Trophy 4X4 events, Kathy O’Dowd’s firs ascent of Mt Everest, the 1999 BT sponsored Vasco da Gama Yacht race and many more. Convergence of technologies is her main area of interest.
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